Meet beautiful and amazing Alicia who recently joined me in studio for Alicia’s 40 Over 40 Campaign, a powerful celebration of women embracing life after 40. Alicia was ready to step into a new challenge in life and to push herself and develop herself in new ways, and this 40 over 40 campaign felt like the perfect step for her to celebrate her achievements and share her story. 

What drew you to this 40 over 40 campaign?

40 Over 40 campaign is a powerful celebration of women over 40—their resilience, beauty, and unique stories. As a child psychiatrist, educator, and leader in mental health, I understand the importance of representation and self-affirmation, particularly for women who often find themselves balancing multiple roles in their personal and professional lives.

This campaign resonates with me because it challenges age-related stereotypes and highlights the confidence, wisdom, and strength that come with experience. It provides a platform for women to see themselves in a new light—beyond societal expectations—embracing their journeys with pride.

On a personal level, I appreciate how photography can capture the essence of a person’s story in a single image. Being part of this campaign is an opportunity to celebrate not just where I am, but everything that has shaped me—as a psychiatrist, mother, mentor, and advocate.

If you could go back and tell your 20 year old self something that you think would change your life, what would it be?

“Trust yourself more. You are capable, resilient, and stronger than you realize. Stop doubting your instincts, they will guide you well.”

At 20, I was probably juggling ambition with uncertainty, trying to find my place in the world while meeting expectations—both my own and those of others. I would tell myself to worry less about perfection and more about authenticity. Success isn’t about ticking off accomplishments on a checklist; it’s about growing into yourself with confidence and courage.
I would also say: “The people who truly matter will respect you for who you are, not just what you achieve. Invest in those relationships, and let go of the ones that drain you.”
And finally: “You don’t have to have it all figured out yet. Life will unfold in ways you can’t even imagine. Stay open, stay kind, and enjoy the ride.”

What are you post proud of yourself for?

My courage to keep growing and to push myself to do new things, sometimes far out of my comfort zone, and the fact that I show up, every day, for my patients, my students, my colleagues, my family , and myself, despite the challenges, despite the pressures, and despite the moments of doubt.

“Do more of what sets your soul on fire.”

“The journey of a thousand miles starts with a single step”

My friends and family describe me as:

Bold, Go-getter, kind

Thoughts on aging?

My perspective on ageing is one of growth, confidence, and purpose rather than limitation. I see it as a phase of embracing wisdom, authenticity, and self-assurance, rather than something to resist.

Ageing, for me isn’t about losing relevance—it’s about stepping fully into my power, letting go of unnecessary worries, and focusing on what truly matters. I live by the idea of “doing more of what sets my soul on fire,” I see each stage of life as an opportunity to lean into my passions, challenge myself and make a meaningful impact.
I recognise the importance of self-care, setting boundaries, and surrounding myself with people who uplift and inspire me. Instead of seeing ageing as a decline, I view it as a time to own my space, make bold choices, and live with purpose.

What do you think some of your best qualities are?

Have the ability to inspire and lift others. My kindness and compassion

What advice do you have for other women 40+ out there?

-Own your power– By now, you’ve gained wisdom, resilience, and experience. Stop doubting yourself. You know who you are—embrace it unapologetically.
-Prioritise yourself without guilt– You’ve spent years caring for others, whether in your career, family, or relationships. Now is the time to invest in yourself—your health, your passions, and your happiness.
-Say no without explaination-You don’t owe anyone an excuse for setting boundaries. Protect your energy and time for what truly matters.
-Embrace Change – Growth doesn’t stop at 40. Whether it’s a new career move, a creative pursuit, or a personal reinvention—lean into the evolution of who you are becoming.
-Find Your Joy and Do More of It – Whether it’s travel, photography, dancing, or just moments of stillness with a good book, prioritise what sets your soul on fire
-Surround Yourself with People Who Lift You Up – Let go of relationships that drain you and hold onto those that inspire, support, and celebrate you.
-You Are More Than Enough – Society may try to convince you that youth is the pinnacle, but this is your prime—emotionally, intellectually, and spiritually. Step into it fully

What has gotten easier for you since turning 40?

My confidence, letting go of and challenging stereotypical narratives

What do you currently love about yourself?

My zest for life and the idea that I can do anything I set my mind to.

Click on images to be taken to their blogs

📍Johannesburg, South Africa 

Do Alicia’s 40 over 40 campaign portraits look like something you might want for yourself too?

Are you interested in spending a day in studio having your dream portraits created, laughing and celebrating you, then you need to fill out this form!