Rita’s 40 over 40 Campaign

From the moment I met up with Rita for the 40 over 40 campaign I knew we were going to hit it off. And I instantly knew just how incredible her portrait session was going to be for her. This incredible and absolutely beautiful lady hates to have her photo taken. She was convinced I would not be able to take a photo of her that she loved. (And there is a video a bit further down where you can hear directly from her, just how she found her portrait session)


But for now, let’s hear more from and about Rita:

What drew you to this 40 over 40 campaign?

What drew me to this 40 over 40 campaign was the powerful message of personal growth and empowerment that Tamryn embodies through her own journey. As a transformational life coach, I am dedicated to empowering women to unlock their true potential and embrace positive change in their lives. Tamryn’s inspiring story resonated with me deeply, as she demonstrated the importance of believing in oneself, pursuing dreams, and loving oneself unconditionally.

I was drawn to the idea of celebrating women over 40 who have overcome challenges and achieved personal triumphs. This campaign aligns perfectly with my mission as a life coach, which is to support and uplift women on their journey of self-discovery, authenticity, and empowerment. The opportunity to be a part of a community of like-minded women, sharing stories of growth and resilience, deeply appealed to me. It reinforces the belief that we can all inspire and support each other to chase after the lives we truly desire.

Moreover, being featured in the 40 over 40 campaign allows me to connect with my ideal clients on a deeper level. By sharing my own journey and personal growth, I hope to encourage other women to embrace their uniqueness, see their worth, and embark on a transformative path towards a more fulfilling and authentic life. Through this campaign, I believe we can create a ripple effect of empowerment, inspiring women of all ages to celebrate their stories, wins, and triumphs with pride and gratitude.


Do you have a story / experience you want to share?

Reiki was something I stumbled upon by accident during a challenging period in my life. Searching for relief, a close friend recommended I try Reiki. After just one session, I felt a newfound sense of ease and peace that had eluded me for months. I was hooked.

Driven by a desire to learn more, I delved into studying Reiki, taking classes, and immersing myself in the world of holistic and energy healing modalities. As my journey progressed, I achieved the status of a qualified Master Reiki practitioner, and to my immense honour, I became the only Medical Reiki Master in South Africa, certified by none other than Raven Keys herself.

With each step, I felt more humbled and fulfilled on this healing journey. I knew it was my calling to impart this wonderful healing technique to others, and my heart swelled with gratitude for the opportunity to bring healing and empowerment into people’s lives.

As I embraced my newfound purpose, my journey took another significant turn. I transformed into a Life Transformation Partner, committed to empowering and uplifting individuals to unlock their true potential. I realised that helping others was not just a profession for me; it became my life’s mission.

My dedication to making a positive impact in people’s lives led me to advocate for those without a voice and stand up for what is right. I firmly believe that compassion and support for one another can create a more harmonious and compassionate world.

Through my experiences and growth, I learned that every event, even the most challenging ones, serves a higher purpose. Hindsight granted me a 20/20 vision, revealing that each step led me to this fulfilling path of healing and transformation.

If you could go back and tell your 20 year old self something that you think would change your life, what would it be?

If I could go back and tell my 20-year-old self something that I believe would change my life, it would be to embrace self-love and self-care unconditionally. I would tell myself that taking care of my own well-being is not selfish but a necessary foundation for personal growth and empowerment.

I would emphasise the importance of prioritising my own needs, dreams, and aspirations alongside my commitment to helping others. I would encourage myself to set healthy boundaries, practice self-compassion, and nurture my physical, emotional, and mental well-being.


What are you post proud of yourself for?

I am most proud of my unwavering dedication to my own transformation journey, even in the face of pain, confusion, and feelings of failure. Despite the challenges, I persisted and kept moving forward, knowing that growth and self-discovery are not always linear or easy.

Throughout the process, I held onto a powerful statement from one of my mentors that beautifully encapsulates the essence of transformation: “Everything is difficult in the beginning, messy in the middle, and glorious in the end.” This quote resonates deeply with me, as it reflects the reality of personal growth and reminds me that struggles are a natural part of the journey.

By embracing the difficulties and navigating through the messiness, I witnessed my own resilience and strength. I learned to find beauty in the process of growth, cherishing every step, every lesson, and every moment of self-discovery.

Through perseverance and self-compassion, I emerged stronger, more empowered, and more authentic than ever before. My transformation journey has not only enriched my own life but has also equipped me to be a source of inspiration and support for others on their own paths of empowerment.

I am proud that I embraced the challenges and found the courage to keep going, trusting that the end result would be glorious. This pride fuels my passion for empowering others, as I know firsthand the incredible potential for growth and transformation that lies within each of us.

What are some goals or things you still want to do?

  1. **Establish “Rise Together: Empowerment Club”:** I am committed to creating an interactive community that fosters empowerment, support, and personal growth. The club will be a safe space for individuals to share their journeys, uplift one another, and receive guidance on their transformational paths.
  2. **Curate a Comprehensive Content Library:** I aim to build a content library with reading guides, summaries, and key takeaways from impactful books and resources. This will serve as a valuable resource for club members to deepen their understanding and facilitate personal growth.
  3. **Host Engaging Weekly Group Discussions:** I want to facilitate meaningful weekly group discussions where participants can openly share insights, ask questions, and support each other’s growth journeys. These discussions will create a sense of community and camaraderie among members.
  4. **Pair Participants with Accountability Partners:** By pairing members with accountability partners, I hope to foster a supportive network where individuals can encourage each other, celebrate wins, and stay on track with their personal goals.
  5. **Arrange Guest Expert Sessions:** I plan to invite guest experts to share their knowledge and expertise on various topics related to personal development, mental well-being, and empowerment. These sessions will enrich the learning experiences of club members.
  6. **Create a Private Community:** I aim to establish a private online community where club members can connect, share experiences, and seek advice in a secure and supportive environment.
  7. **Organize Challenges and Prizes:** I want to design challenges that inspire personal growth and offer exciting prizes to incentivize participation and engagement within the community.
  8. **Celebrate Progress with Exclusive Coaching Offers:** To celebrate the achievements of club members, I intend to offer exclusive coaching offers and incentives as a token of appreciation and encouragement.

By pursuing these goals, I hope to cultivate a vibrant and transformative community that empowers individuals to live authentic, fulfilling lives. The “Rise Together: Empowerment Club” will serve as a beacon of support, inspiration, and personal growth, propelling its members towards positive transformation and empowerment.


Has there/is there anyone in your life who has made a massive impact, if so, how?

Indeed, there have been several people in my life who have made a massive impact:

**My Grandmother:**

My grandmother had a profound influence on my life. She exemplified dedication and perseverance, always staying true to herself, even when her strong views were not always accepted or loved by others. Her unwavering commitment to her values and principles showed me the importance of authenticity and standing firm in one’s beliefs. Her life was a testament to the power of resilience and the value of staying true to oneself.

**My Husband:**

My husband has been an anchor and a constant source of support throughout my transformational journey. He has stood by me during the darkest, deepest, and ugliest days, providing me with a safe space and being my rock. His calm demeanor in the face of adversity has been a goal I strive to achieve, as I tend to be more passionate. His unwavering presence and unwavering belief in me have been instrumental in my personal growth and empowerment.

Their presence in my life has been a profound blessing, reminding me of the importance of authenticity, perseverance, and the power of unwavering support.

What is your favourite quote?

“Be the change you wish to see in the world.” – Mahatma Gandhi


Thoughts on aging?

Initially, my thoughts on aging were centred around fear and confusion, as it seemed like an uncertain and intimidating phase of life. However, as I’ve grown and gained insight, my perspective on aging has transformed. I now believe that aging is a deeply profound journey and an immense privilege that not everyone gets to experience.

With the passing of time comes the accumulation of wisdom and experiences that shape us into wiser and more resilient individuals. Each life experience, whether positive or challenging, contributes to our personal growth and understanding of ourselves and the world around us. Aging offers a unique opportunity for self-discovery, allowing us to embrace our authentic selves and live in alignment with our true values and passions.

As we age, we learn to appreciate life’s moments more deeply, finding joy and gratitude in the simple pleasures that may have been overlooked in our younger years. The journey of aging encourages us to reflect on the impact we have made on others and the world, inspiring us to leave a meaningful legacy and contribute positively to the lives of those around us.

Along the way, we develop resilience and adaptability, learning to navigate life’s challenges with grace and courage. Embracing imperfections becomes easier, as we recognize that our flaws are part of the beauty of the human experience.

Aging also liberates us from seeking external validation and empowers us to prioritise our own well-being and happiness. It offers the freedom to let go of societal expectations and embrace our unique selves with acceptance and love.

In summary, aging is a journey of profound growth and transformation, rich with valuable lessons and the privilege of witnessing life’s beauty unfold.


What do you think some of your best qualities are?

Resilience, Self-Reflection, Courage, Integrity, Humility,Compassion


What advice do you have for other women 40+ out there?

My advice for all the incredible women age 40 and above, based on my own journey and personal growth experiences:

  1. **Embrace the Privilege of Aging:** Recognise that aging is a profound journey and a privilege that not everyone gets to experience. Embrace the wisdom and self-discovery that comes with each passing year, and view this stage of life as an opportunity for immense personal growth.
  2.  **Be Authentically You:** Embrace your authenticity and let go of societal expectations. This is a time to truly be yourself and live in alignment with your values, passions, and desires. Embrace imperfections and celebrate the unique qualities that make you who you are.
  3. **Prioritize Self-Care and Well-Being:** As you navigate the complexities of life, make self-care and well-being a top priority. Nurture your physical, mental, and emotional health, and recognize that taking care of yourself is essential for living a fulfilling and empowered life.
  4. **Embrace a Growth Mindset:** Cultivate a growth mindset and be open to continuous learning and personal development. Embrace change and see challenges as opportunities for growth and transformation.
  5. **Create a Supportive Community:** Surround yourself with a supportive community of like-minded individuals who uplift and inspire you. Seek out relationships that encourage growth, empowerment, and positive change.
  6. **Celebrate Your Successes:** Take the time to celebrate your achievements and milestones, no matter how big or small. Celebrate the journey of growth and the progress you’ve made, knowing that every step forward is a testament to your strength and resilience.
  7. **Be Fearless in Pursuing Your Dreams:** Dare to dream big and be fearless in pursuing your goals and aspirations. Age is not a limitation; it’s an opportunity to chase after the life you’ve always wanted and to make your dreams a reality.
  8. **Practice Self-Compassion:** Be kind to yourself and practice self-compassion. Embrace the process of self-discovery and personal growth with patience and understanding. Remember that it’s okay to take detours and learn from life’s challenges.
  9. **Support and Uplift Others:** Be a force for good in the world by supporting and uplifting others. Your life experiences and wisdom can inspire and empower those around you. Share your journey, lend a helping hand, and be a beacon of positivity and encouragement.
  10. **You Are Enough:** Finally, remember that you are enough just as you are. Embrace your unique journey and recognize that your value and worth are not determined by external factors. You have the power to create a fulfilling and purposeful life, and you deserve all the happiness and success that comes your way.

As a fellow woman over 40, I stand with you on this transformative journey. Together, let’s rise, empower one another, and create a world where every woman can embrace her age, her wisdom, and her true power. You are extraordinary, and the best is yet to come!

What has gotten easier for you since turning 40?

Since turning 40, setting boundaries, self-reflection, self-care, and self-development have become easier and more impactful. Embracing my authenticity and valuing my well-being has empowered me to live a life aligned with my true self.


What do you currently love about yourself?

I love my unyielding determination and my unwavering commitment to empowering others.

“Everyday must be a 1% improvement of yesterday”

How was Rita's portrait experience

Rita’s family photos

I love it when clients decide to bring in their friends or family towards the end of their portrait session, and they get to share this incredible experience with those closest to them

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Amptex Projects


A Legacy of Excellence in Electrical and Plumbing Services

Father and son duo, Wouter & Kyle Pienaar, are the driving force behind Amptex Projects. With Kyle’s expertise as a qualified Wiremans Electrician and Wouter’s mastery as a qualified Master Electrician, their commitment to excellence has defined this family-owned business since its inception in 1999.

Welcome to Amptex Projects, where excellence meets trust since 1999. Our mission remains unchanged – to deliver unparalleled electrical and plumbing services that exceed all expectations of professionalism, integrity, and effectiveness.

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Founder & Owner Details: Wouter Pienaar, a true testament to the spirit of dedication and growth, embarked on his journey from humble beginnings. After completing his Army service, he seized an apprenticeship opportunity in electrical work, generously provided by a close family friend. Upon qualifying, Wouter wasted no time in establishing his own business as an electrician, steadily expanding to incorporate additional modalities. His relentless pursuit of expertise has elevated him to the status of a Master Electrician. Wouter’s passion and commitment drive our mission for excellence.

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Bella Damé French Bulldogs


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In the heart of South Africa, Danika Pienaar is on a mission to share the joy of exotic French Bulldogs with fellow dog lovers. At Bella Damé French Bulldogs, she brings her passion for breeding these unique companions to life.

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Join the Bella Damé community and discover the world of French Bulldogs through Danika’s caring touch and dedication.

If you would like to experience a portrait session like Rita, let me help you! 

Previous 40 over 40 Participants:

Click images to be taken to their blogs 

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