Who can participate?
Any woman aged 40 and over is welcome! This campaign celebrates women in every season of life, your background, shape, age, or story doesn’t need to look a certain way. If you’re 40+, you belong here.
Where do the portrait sessions take place?
Most sessions take place in my Johannesburg studio, but you are welcome to choose a different location. This could be an outdoor space, your home, or even something completely unexpected. Rented spaces are for your account and if the session is outside Johannesburg, travel fees apply.
Can I purchase more portraits?
Absolutely. Your sitting fee includes the full experience; your consultation, professional hair and makeup, your portrait session, your reveal, one portrait, and your feature in the 40 Over 40 magazine. Many clients choose to purchase the 40-image collection, and I also offer 20-image and 10-image collections. You only purchase the portraits you love at your reveal.
I don’t usually wear make up.
The goal is to enhance your natural beauty, we are not going to change or transform you. My makeup artist keeps everything soft, natural, and true to you. But, you choose exactly how much or how little makeup you feel comfortable with.
I don’t have anything to wear.
You don’t need a big wardrobe. I guide you through outfit choices, and you’re welcome to bring a small selection from your closet. Together, we create looks that photograph well and reflect your personality.
I am not photogenic.
Most of my clients say this before their session, and nearly all of them leave saying they’ve never looked better. My job is to guide you with flattering angles, soft direction, and lighting that works for every woman over 40. I’ve got you!
I don’t know how to pose.
You don’t have to. I guide you through every movement. How to sit, stand, soften your shoulders, position your hands, and where to look. You can relax and follow my direction.
When do I get to view the gallery of images?
Your reveal session takes place about 10-14 days after your portrait session. This is when you see your full gallery (either in person at the studio or via Zoom) and choose the portraits you’d like to purchase.
I want to sign up, what’s the next step?
Submit your details on the form on this page. I’ll contact you to schedule a consultation where we’ll plan your session, talk outfits, hair and makeup, and answer any questions.
I’m 70, can I still participate?
Absolutely. The campaign is open to women 40, 50, 60, 70, 80 and beyond. Your age is part of your strength and beauty, there’s no upper limit.
I don’t have a story, but I want to be part of the campaign, can I?
Yes. You don’t need a dramatic story to belong here. Your life, your experiences, your growth, and your presence are enough. Every woman contributes something meaningful to this project.