Meet beautiful Lambrine. Lambrine recently left her job to start her own business. But as all of us entrepreneurs know, there is a whole lot of stuff that has to happen before we can really reach the people who we are best suited to help.
But that’s where we came in to help her. She was starting to look at her marketing and realised that step 1 was getting images. Images for her website, for social media, and for any other marketing she might consider in the future. I sat down with her and helped her work on what she wants to offer, who her ideal clients are and how we can ‘talk’ to these individuals through her images.
I say this all the time, but it’s so important to be intentional with your images. There are all those studies that talk about how we process images 60000 times faster than the written word and all sorts. But it’s also more than that. Marketing has improved so much in the last few years. Visual communication has improved so much. And we are being exposed to these visual cues more and more. Even when we don’t realise it we are being directed a certain was or another through visuals.
Why not do the same for your clients. By knowing who you are best suited to serve and who your authentic self is most likely to attract we can create images that resonate and attract these clients to you.
It’s such fun! The whole process and the results.
Here’s the other thing about personal branding:
We’ve all heard this a million times, but people do business with people. Which means we need to show up in our marketing. We need to show our faces. And gosh that is so difficult to do when you don’t have incredible images of yourself. But when you do have images of yourself that you are absolutely in love with. That you are proud of. That whole attitude to showing your face in your marketing changes. And suddenly people know the person behind the brand and know who they want to do business with.
It’s difficult taking that first step. Being vulnerable and admitting that you don’t like photos of yourself and that you need help. But that’s exactly what I am here to help you with. It’s exactly what I specialise in. All you have to do is trust me!
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