



Meet Lara. Again.
You might recognise Lara, but you also might not… which is actually the whole reason Lara ended up coming back for more portraits.
Lara took part in the very first running of my 40 Over 40 Campaign, and you can see here that she was a brunette when she came in for her first portrait session.
But recently, Lara decided to go blonde.
And after having her portrait session with me last year, where we spoke a whole bunch about the power of portraits – and especially the power of portraits that are really deliberate and intentional – Lara started paying a little more attention to how people were responding to her and her portraits.
And she noticed something. People weren’t recognising her anymore.
Her portraits showed a brunette Lara, but the woman standing in front of them was now blonde.
Now, I get it. This is a pretty extreme difference.
And yoh… even I didn’t immediately recognise Lara with the blonde hair. 😂
But if you’re using an outdated professional portrait of yourself, this is quite possibly happening to you too.
Maybe not to this extreme, but every time someone sees your photograph online and then meets you in real life looking noticeably different, there’s a tiny moment of disconnect.
And when you’re trying to build a relationship with a potential client, that little disconnect isn’t necessarily where I would think you want to start.
You want them thinking:
“Oh! That’s her. I know her.”
Not:
“Wait… huh? Is that her?”
Lara noticed what was happening and decided she didn’t want to leave that little gap there.
So she booked another personal branding portrait session and updated her portraits.
And now?

Meet blonde Lara. 😉
If you’re looking at the photos you’re currently using for your business and thinking “Hmmm… that doesn’t really look like me anymore”, perhaps it’s time. No scratch that – it’s definitely time.
Let’s chat, plan out your session, and get that beautiful face of yours photographed.

Tamryn Lowe is an internationally award-winning portrait photographer based in Johannesburg, specialising in guided portrait sessions for women and personal branding portraits for business owners.
She believes in the power of portraits that look exactly like you, not you from five years ago, not you before you changed your hair, and definitely not a version of yourself you’ve outgrown.
Her sessions are designed to create intentional, natural portraits that help you show up confidently and authentically in your business.
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