I feel like there are a few different types of people who participate in this 40 over 40 Campaign.

There are those who have a neatly wrapped story of how they have moved through life, along with the lessons they learnt along the way.

And then (and maybe it’s just because I see so much of myself in this version), there is Jenna’s version,

A little bit more bulldoze-through-life-while-stepping-up-to-challenges-while -trembling-in-your-boots.

Gathering a tribe of people to lean on and be lent on. But, also a tribe who challenges you while they support you.

And a women who has no intention of letting the number from the years that have passed by be the thing that holds her back.

“The photographer and her energy!!!
The mandate and the vision of the campaign as a self-sabotaging, high-functioning woman.

“What draws me to a 40-over-40 women’s campaign is the recognition of women who have led with strength, carried responsibility with dignity, and continued to make an impact with grace and purpose. In business and demanding industries, that journey reflects resilience, wisdom, and the quiet authority that comes from experience.

I am especially drawn to the way such a campaign honours women who wear their silver with pride – a subtle corporate kind of glitter, if you will – not as a sign of decline, but as a mark of distinction, confidence, and unfiltered authenticity. It is a powerful reminder that experience does not diminish value; it enhances it.”

Stepping up to challenges despite insecurities

I have a tribe – not just ONE person, and each chisel my stubborn areas and strengthen my weaknesses

I don’t “really” have a view on ageing – other than that age is just literally a number and your attitude toward it.
because
Age should increase your wisdom, not reduce your curiosity.”

“Vision without execution is hallucination.” — Thomas Edison

Frankness – logic – no BS

Turning 40 isn’t the beginning of getting older—it’s the beginning of becoming unapologetically who you are.

Your age should never be the reason you stop growing. If anything, your forties are when you have the confidence to learn without worrying what others think.

Titles come and go, but the impact you have on people, your family, and your community is what lasts.

Most of the things we fear at 30 don’t matter by 40. The sooner you realise that, the freer you become

Not every opinion deserves your attention, and not every battle deserves your energy.

Success is wonderful, but sharing it with people you love is what makes it worthwhile.

Forty isn’t the finish line. It’s the point where experience finally catches up with ambition.

Don’t fear turning forty. Fear reaching forty without having truly lived. Keep asking questions. Keep learning. Keep loving deeply. Keep taking chances. Keep building something that will outlast you. Your best years aren’t behind you—they’re the years you’re intentional enough to create.

At 40, stop trying to prove your worth. Start living your purpose.

Jenna’s story is a reminder that turning 40 is less about slowing down and a bit more about having the wisdom, confidence and curiosity to keep moving forward.

Keep growing, keep questioning things, and keep pushing yourself and your chosen people. 

And, as Jenna says: “Don’t settle.”

If her story resonates with you or if part of you is saying yes (even an uncertain yes) that’s enough to start. There are only 40 spots in the 40 over 40 campaign, so they are limited. Fill in the form and Tamryn will be in touch.